CLIENT:
Beam Suntory
PROJECT:
Effen Outdoor

In the very competitive vodka RTD market Effen needed to be visible, bold and present. Developed from existing brand and packaging, Naked was tasked with the evolvement and rollout of outdoor – a familiar space after completing many brand builds for Beam Suntory, including Jim Beam in New Zealand and a complete brand build for Canadian Club in Oceania. Watch out for Effen, the new kid on the block.


TASKS: Brand Development, Billboards

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