NexGard

CLIENT:
Boehringer Ingelheim
PROJECT:
Nexgard Spectra Lisa & Colin Campaign

Seeing Lisa’s dedication and commitment to her sport and discovering her love for her dog Colin, made them an easy choice to portray the health benefits and easy use of NexGard Spectra.

TASKS: TVC, In-store POS, Press ads, Social, Website

Effen

CLIENT:
Beam Suntory
PROJECT:
Effen Outdoor

In the very competitive vodka RTD market Effen needed to be visible, bold and present. Developed from existing brand and packaging, Naked was tasked with the evolvement and rollout of outdoor – a familiar space after completing many brand builds for Beam Suntory, including Jim Beam in New Zealand and a complete brand build for Canadian Club in Oceania. Watch out for Effen, the new kid on the block.

TASKS: Brand Development, Billboards

Broadline

CLIENT:
Boehringer Ingelheim
PROJECT:
Broadline Brand Campaign

In a competitive space, Broadline has a great advantage – it treats for both internal and external parasites. Drawing on this unique point of difference we created a comprehensive brand campaign highlighting Broadline’s gentle dosing and ease of use.

TASKS: TVC, In-store POS, Press ads, Social, Web Banners, Website

The Gentle on Pets seal was used across the line to help convey to consumers, the benefits of monthly dosing.

A1homes

CLIENT:
A1homes
PROJECT:
Brand & Advertising

As a locally owned and operated business with franchises up and down the country, A1homes needs to keep relevant and above all consistent. To help with this, Naked worked together with A1homes to create comprehensive brand advertising, guidelines and ongoing brand support for both head office and the local franchises.

TASKS: Branding, Guidelines, TVC, Brochures, Press Ads, Signage, Website, Social

Cut costs
without
cutting quality
with an A1
Kit-home

Keeping it Kiwi speaks to the local building products used by A1homes, the coverage of builders North and South, the Kiwi lifestyle and the Kiwi dream of owning land.

Social posts both before and after Scott McLaughlin’s races helped leverage connection with the V8 Supercars and boost A1homes online presence

Airlie Bank

CLIENT:
Punt Road Wines
PROJECT:
Airlie Bank Brand
and Labels

Tim Shand of Punt Road Wines likes to push boundaries. His wine making style reflects this through a small batch ethos and his desire to produce amazing wine that is also remarkable value.
Our task; Create a brand and label that captures this and shifts Airlie Bank into a contemporary space and stands out on shelf in both mainstream and boutique winesellers.

TASKS: Logo & Branding, Packaging

NexGard

CLIENT:
Boehringer Ingelheim
PROJECT:
Nexgard Spectra Campaign

Drawing on the the fun, boisterous personalities of dogs we created a simple, impactful brand campaign that carried through both above the line and below the line.

TASKS: TVC, In-store POS, Press ads, Social, Web Banners, Website

Rather than dose dogs with a big hit of chemicals every three months like other brands – Nexgard Spectra takes care of nasties, inside and out, with a gentle and delicious monthly chew.

MyValocity

CLIENT:
Valocity
PROJECT:
MyValocity Brand

Assigned with building the MyValocity brand from scratch, Naked developed out various directions for parent brand Valocity – an up and coming data company focussed on the property market. MyValocity was to target banks, lenders and the general public, making resource data easily accessable and understandable. Achieving this was done by creating a user friendly experience from initial brand look and feel through to platform, website and communication.

TASKS: Brand Identity, Explainer Animations, Data Presentation, Website, User Portal

Easily identifiable graphics and icons, used across all collateral, made MyValocity instantly recognisable throughout it’s category

Jim Beam

CLIENT:
Beam Suntory
PROJECT:
Jim Beam Packaging

Jim Beam is one of the most recognised RTD products in the market. However, over time the various SKUs and designs had fragmented the brand and in-store presence. Naked were asked to bring it back in line with consistent, contemporary design, that considered and reinforced the Beam heritage.

TASKS: Brand Development, Packaging, In-store POS, Press ads,

Can, bottle and pack designs had to be flexible to allow the look and feel to carry across all existing products, and allow the ability for new SKUs to fit into the range.

Cefamaster

CLIENT:
Merial Ancare
PROJECT:
Cefamaster Brand and Advertising

Cefamaster was developed as part of an essential mastitis control program in dairy cattle. Our brief was to create a total brand that highlighted the products’ technical and ergonomic advantages.

TASKS: Brand, Packaging, In-store POS, Press ads, Website

The Easi-Dose applicator sets Cefamaster apart from other treatments and makes for the most comfortable dry cow therapy available.

Cali

CLIENT:
Cali All Day Eatery
PROJECT:
Logo and branding

Cali is a bright, lively bar and eatery on Newmarket’s bustling Nuffeild Street. We worked with owner Kate Pragnell to create a simple, colourful brand that reflected the casual slickness of the interior.

TASKS: Logo and Brand, Signage, Menus, Uniforms

Colours, textures and geometric patterns were used throughout the interior, these flowed through to the menus, signage and aprons.

Animal Health Hub

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