Beam Suntory
Jim Beam Packaging

Jim Beam is one of the most recognised RTD products in the market. However, over time the various SKUs and designs had fragmented the brand and in-store presence. Naked were asked to bring it back in line with consistent, contemporary design, that considered and reinforced the Beam heritage.

TASKS: Brand Development, Packaging, In-store POS, Press ads, 

Can, bottle and pack designs had to be flexible to allow the look and feel to carry across all existing products, and allow the ability for new SKUs to fit into the range.

My Valocity
Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from - Youtube
Consent to display content from - Vimeo
Google Maps
Consent to display content from - Google