CLIENT:
Beam Suntory
PROJECT:
Jim Beam Packaging

Jim Beam is one of the most recognised RTD products in the market. However, over time the various SKUs and designs had fragmented the brand and in-store presence. Naked were asked to bring it back in line with consistent, contemporary design, that considered and reinforced the Beam heritage.

TASKS: Brand Development, Packaging, In-store POS, Press ads, 

Can, bottle and pack designs had to be flexible to allow the look and feel to carry across all existing products, and allow the ability for new SKUs to fit into the range.

My Valocity
Cefamaster
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