CLIENT:
Beam Suntory
PROJECT:
Jim Beam Packaging
Jim Beam is one of the most recognised RTD products in the market. However, over time the various SKUs and designs had fragmented the brand and in-store presence. Naked were asked to bring it back in line with consistent, contemporary design, that considered and reinforced the Beam heritage.
TASKS: Brand Development, Packaging, In-store POS, Press ads,